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✨Play with Prototype

1️⃣ Problem Identification

2️⃣ Process

3️⃣ Solution

4️⃣ Project Evaluation

Butik is an innovative solution to not only connect small businesses and customers but also to bring the personal connection that customers get in-store onto a virtual platform.

My Role

Product Designer

Skills

Adobe XD, Prototyping

Project Context

Adobe CreativeJam x Instagram

Teammate

@Angie Yang

Timeline

Summer 2021

~butik was one of ten finalists in the Adobe CreativeJam competition of approx. 110 projects~

Problem Identification

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Prompt

<aside> 💡 Your challenge is to design an accessible third-party app for Android mobile devices that highlight people’s favorite local and undiscovered small businesses.

</aside>

read the rest of the prompt here.

Problem Hypothesis

<aside> 💡 With the advent of Covid-19 pandemic, many shops have made the transition of going online. But with the inundation of online shops, it has become increasingly difficult for small businesses to compete with the marketing resources of larger corporations in the online space.

</aside>

Problem 1

Small businesses have difficulty finding their potential consumers. Consumers also have a difficult time finding small businesses that they care about.

Problem 2

Online businesses have trouble making the personal connection with their customers that they would normally have when customers shop in-person. This makes it difficult to provide the best tailored customer service on an online platform.