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1️⃣ Final Deliverable

2️⃣ Process

3️⃣ Project Evaluation

Matchamilk is a unique twist on classic energy drinks, featuring a delicious matcha taste paired with cleaner ingredients for a healthy, natural boost of energy.

<aside> 💡 Task: Create a can package design that reflects the essence of the drink.

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My Role

Team Lead, Designer

Skills

Adobe Illustrator, Figma

Project Context

Freelance Team Client Project

Teammates

@Phoebe Um, @Emily Wu, @Brandon Tam

Timeline

Jan 2021-Aug 2021

Final Deliverable

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<aside> 💡 Our deliverable consisted of a redesigned logo and two package designs for the client to choose from. We also created mockups to allow the client to visualize our designs.

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Final Labels

ColorBlock Label

Colorblock Mockup

Gradient Label

Gradient Mockup

Process

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<aside> 💡 Our design process consists of five stages total: mood board, low fidelity, mid fidelity, high fidelity and final edits. After each stage, a meeting with the client is set up to discuss the newest drafts and accompanying edits.

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Moodboard/Low Fidelity

Preliminary Moodboard and Competitor Analysis

Matchamilk sought to compete with larger brand names such as Starbucks and Yerba Mate as a healthier alternative for energy, with less sugar and a milder source of caffeine. Our clients wanted a design that was clean, energetic and sophisticated.